![]() If you come across an article, product, or image you like while browsing online you can create a Pin by saving it to any board(s) you’ve created on your Pinterest account (more on that below). After some time using the platform, users are shown images and videos based on what they’ve previously searched for, liked, and saved - which makes for a pretty powerful marketing tool.Ī Pin is the term used to describe an image or video shared to Pinterest. When browsing on Pinterest, users type in search terms describing what they’re looking for and are shown a feed of curated images and videos as a result. ![]() To put it simply, Pinterest is a visual search engine. But! We ARE going to encourage you to follow these simple steps for setting up a business profile so that - even if you never Pin a single thing - you’ll still be reaping some of the benefits Pinterest has to offer. Whether your goal is to get more sales for your online shop or just get your work in front of more folks, Pinterest is a really great platform to consider adding to your social media mix.ĭon’t worry, we’re not going to tell you that you need to launch an intensive Pinterest strategy. We all know that social media is an essential marketing tool. ![]()
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